Danish esports organisation Astralis has entered a partnership with :Dribe, a car-sharing startup from Denmark.

The partnership will see :Dribe and Astralis cooperate on transportation. Moreover, the organisation will help promote :Dribe as an alternative to car ownership in Europe.

:Dribe is a Danish transportation startup founded in Copenhagen, Denmark, in 2018. The startup aims to provide an alternative to buying or leasing cars by offering a subscription model, similar to the way consumers access music and other digital content. :Dribe is active in Denmark, but aims to use the partnership with Astralis as a springboard towards further expansion in Europe.

The two companies already worked together on a recent fan activation, during which :Dribe provided transportation for an Astralis fan tour of Denmark.

Astralis’ Commercial Director Kasper Sindt, commented: “We will make much more use of this in the future, both when it comes to our team and other activities, and we are extremely hapy with the trust that :Dribe shows us with hte collaboration, which has a delivery and a purely commercial leg.”

Astralis and :Dribe noted in a release that the cooperation makes sense since both brands are digitally native and that Astralis’ brand can help :Dribe make a splash in markets where the company isn’t present.

Marketing Manager for Dribe, Niels Kiel, added that Dribe faces a similar journey to Astralis, and the common goal for both brands is to “set the tone in Europe by car”.

Astralis has spent most of 2022 consolidating its business verticals by agreeing strategic partnerships and sponsorships. The company enlisted the help of Shikenso Analytics to further improve its offerings and has also partnered with the Confederation of Danish Industry, Stimorol and other regional and global brands.