Esports data company Bayes Esports has partnered with PUBG: Battlegrounds developer and publisher KRAFTON.

As a result, Bayes will gain access to KRAFTON’s data for PUBG’s esports matches, further improving the data company’s offerings for its clients. This will, in turn, provide better insights into PUBG matches for fans, players and KRAFTON themselves.

KRAFTON joins an impressive partnership portfolio that has been developed by Bayes Esports. These include game developer and publisher Riot Games as well as tournament organiser ESL Gaming.

Through these partnerships, Bayes Esports has the ability to access official data directly from the source and then provide it towards its clients. This results in higher-quality data for sectors such as esports betting. Some of its clients within this sector include gaming solutions provider BETER, bet365 and Sportsflare, among others.

The company also recently launched its new odds integration platform, BODEX, which looks to streamline offerings in the esports betting market.

Yi Min-ho, Head of PUBG Esports, commented: “By working with Bayes, KRAFTON is thrilled to be providing numerous meaningful and insightful data to our fans, allowing them to dive deeper into the world of PUBG Esports.”

Bayes Esports’ COO & Managing Director Amir Mirzaee said that Bayes Esports plans to provide live and historic game data access, as well as statistics and data visualisations to KRAFTON, for both esports and community use cases.

Mirzaee added: “We couldn’t be happier to welcome KRAFTON in helping them support the global esports and gaming community with an official game data offering. We view their involvement as critical in order to take esports as a sport to the next level of global engagement.”